Frequently asked questions about AI visibility
What is AI visibility?
AI visibility is the extent to which AI assistants such as ChatGPT, Claude, Perplexity and Gemini know, mention and recommend your brand when someone asks a question in your niche. The more often you are mentioned and recommended, the higher your visibility.
What is GEO (generative search engine optimization)?
GEO stands for generative search engine optimization: building your website and online presence so AI systems can understand and cite the content. GEO complements classic SEO.
How does this differ from classic SEO?
Classic SEO looks at, among other things, the regular search results. GEO focuses on appearances and sources in generated answers. The approaches overlap, but do not measure the same thing.
Which AI assistants are measured?
The full report asks each question to five engines: ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. Each engine searches the web live before it answers. The check on this page asks two purchase-oriented questions to one of those engines and gives a first score.
What does a scan cost?
The first check costs you nothing and gives a score with a short summary. The full report is paid for with tokens in the account and shows the answers, competitors, sources and improvement points.
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