Check your local SEO and Google Maps visibility

Check your Google Business Profile. Add a local keyword to measure, point by point around your business, where you appear in Google Maps.

See the scan pricing Measure your AI visibility

Profile check and Maps heatmap

The local SEO scan has two parts. The profile check reviews the available business details. If you also enter a local keyword, the scan measures Maps rankings on a grid around the business.

How the local SEO scan works

01You enter your business name, town and optionally a local keyword.
02We fetch your Google Business Profile and measure a grid of points around your business in Google Maps.
03You get a score, a checklist, your reviews and a heatmap of your local rankings.

What the local scan gives you

Two measurements side by side: where you get found in the area, and whether your profile is ready to be found. The first says where you stand, the second says why.

Your position on a grid around your business

Not one position but twenty-five: at every point of the grid we separately measure what someone standing there would see. Locally that changes street by street.

Best, average, and the position at your own address

Plus how many points fall in the top 3 and the top 10. A strong position on your own doorstep says little if you vanish two streets away.

Who ranks above you in your own area

The businesses in the local pack at your own address, yourself excluded. That is the list you are really compared against.

Whether your profile is claimed, and your category

The two heaviest of the eight checks. An unclaimed profile or the wrong category costs more than all the other points together.

Your rating and how it is made up

The average, the number of reviews and the spread from one to five stars. A 4.6 out of twelve reviews is not a 4.6 out of three hundred.

Opening hours, phone, website and description

The fields someone needs in order to call or drop by. Missing opening hours are the quietest way to lose a customer.

Photos and your business attributes

How many photos your profile has, and which attributes are filled in: wheelchair access, onsite services, payment options. Exactly what people filter on.

Whether your website says the same as your profile

Address and phone number are checked on your own site. An old number left standing somewhere is a conflicting signal.

The eight checks on your business profile, with the weight they carry in the score. Claimed, category and reviews weigh double: those are the three that really move your score.

Related local visibility scans

Profile comparison

Compare your profile with one or two competitors.

 Reviews

Review ratings, replies and recent review texts.

 SERP analysis

Analyse one local search query in detail.

Questions about local visibility

Do I need a Google Business Profile?

For local visibility, yes. The map results at the top of a local search come from it, not from your website. Without a profile your website can still be found, but you will not be on the map where most people look first.

Why do you measure at multiple points?

Because there is no single position in Google Maps. Someone searching two streets away sees a different order. By measuring a grid of points around your business, you see how far your reach really carries instead of one figure that just happens to hold on your own doorstep.

Close to my business I rank at the top, but further away I do not. Is that a problem?

A Maps position can differ per measurement point. The heatmap shows how that pattern changes around the business. A more complete profile or more reviews does not guarantee a higher position, but complete and up-to-date information helps visitors judge the business.

I do not have a shop, I work at customers' homes.

Then you set a service area in Google instead of an address. The scan works the same way: we measure around the area you serve, so you see where within that area you do and do not appear.

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