Discover where visitors get stuck on your website

Microsoft Clarity sees what visitors really do: where they click in anger, where nothing happens and where they drop off. FlowCore retrieves those signals every night and builds up the trend.

You need a Clarity project and the API key you create there. Clarity itself comes from Microsoft and works on any website, including one we did not build.

The six signals, and what they mean

A number without an explanation is a number you cannot act on. So every signal says what a visitor had just done when it was counted, and how many there are per thousand sessions, so a busy month does not automatically look like a bad one.

Rage clicks

Clicking the same spot over and over. Nearly always something that looks like a button and is not one.

Quick backs

Straight back where they came from. The page promised something other than what it delivered.

Script errors

JavaScript crashing in the visitor’s browser. Often invisible to you, always noticeable to them.

Dead clicks

A click nothing follows. The page does not respond, so the visitor thinks your site is broken.

Excessive scrolling

Scrolling up and down. They are looking for something that is there, but not where they expect it.

Error clicks

A click that caused an error. The clearest of the six signals.

What comes to FlowCore, and what stays in Clarity

FlowCore only retrieves aggregated usage figures. Recordings, heatmaps and data about individual visitors stay in Microsoft Clarity.

Microsoft Clarity

Aggregated usage signals

The connection brings together six usage figures without copying data from individual visitors.

SessionsVisitorsPages per sessionActive timeScroll depthBot sessions
FlowCore retrieves a new day every night and shows the trend over 7, 28 or 90 days.
FlowCore console

Stays in Microsoft Clarity

Recordings and heatmaps stay available there. From your FlowCore console you go straight to the right Clarity project.

Is not copied

FlowCore does not store data about individual visitors, only aggregated figures.

Knowing why a page returns nothing

Clarity shows what visitors did on the page. Google Analytics shows how many visitors there were and which channel brought them in. Search Console and Bing Webmaster Tools show which searches found you. Together these connections sit per project in one console, so you don't just see a drop, you can explain it better too.

Clarity connection FAQs

What do I need to connect?

A Microsoft Clarity project of which you are an admin, and the API key you create there in two clicks. You paste that at the right project in your FlowCore console. Clarity itself comes from Microsoft and works on any website.

Do I also see the recordings and the heatmaps here?

No. Microsoft does not pass those on through the connection, so they stay in Clarity itself. We show the figures and their trend, and add a button that takes you straight to the right Clarity project. A screen that pretends to have the recordings would only leave you searching.

How often are the figures retrieved?

Once a night, per project. Microsoft allows ten requests per project per day, and we don't want to spend those on page views. If a retrieval fails, we say so on the screen: Clarity only passes on the last three days, so a missed day can no longer be retrieved. We leave those days open in the graph instead of drawing a line through them.

Is this the same as Google Analytics?

No, they answer different questions. Google Analytics tells you how many visitors you get and where they come from. Clarity tells you what went wrong on the page itself while they were there. A page that draws a lot of visits and delivers nothing is rarely explained by the first and usually by the second.

What does this mean for the privacy of my visitors?

The connection only retrieves aggregated figures: counts per day, no data about an individual visitor and no recordings. What Clarity collects on your own site, you manage in your Clarity project and in your cookie banner; that is separate from this connection.

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