Google Business Profile competitor comparison

Which profile fields are compared

This analysis compares fifteen parts of your Google Business Profile with one or two selected competitors. It shows profile differences, but does not prove why one business ranks higher in Google Maps.

How the profile comparison works

01You enter your own business name and pick one or two competitors.

02We fetch all three Google Business Profiles and measure them the same way.

03You get a comparison table per aspect plus a priority list.

What the comparison puts side by side

Fifteen parts of your Google business profile, each with its own weight and its own margin. No map and no rankings: this scan looks at what is IN the profiles.

Your profile against your competitor’s

You choose who to compare with: one or two competitors. Every comparison uses the same fifteen rows, so the results can be compared directly.

Numbers, not ticks

A checklist paints two green ticks for "has photos", while you have three and your competitor has forty-seven. Half of what counts on a profile is a quantity, so the quantity is what you see.

Every row with its own margin

Forty-seven photos against forty-six is not a gap, so it is called equal. Only a difference big enough to act on counts toward the score and the advice.

What weighs heaviest

A claimed profile, the main category, the review count and the average rating weigh three times as much as attributes or social profiles. Trailing there costs the most.

Reviews and rating, looked at separately

The review count and the average are two separate rows. A higher average from far fewer reviews is not a lead, and this is where you see it.

Photos, services, categories and attributes

The fields where the difference usually sits, because they take work and nobody finishes them. Per field you see how much you have and how much they have.

Description, questions and social profiles

The length of your description, the number of questions and answers on your profile, and the social profiles attached to it. Questions and social profiles weigh lightly, but nothing stops you from filling them in.

The list of what to fill in

Nothing invented: that list comes from exactly the rows where you trail, in the order of their weight. So the top of it is whatever pays off most.

How you stand against each profile

you lead equal they lead

grote-concurrent.be3 you lead · out of 15 comparisons

buurtzaak.be7 you lead · out of 15 comparisons

One comparison can include up to two competitors. Every bar uses the same fifteen rows, so you can see at a glance which profile you compare well against and which one you do not.

Questions about profile comparison

Which competitors should I pick?

The one you see ranked above you when you search for the term you want to rank on yourself. Not your biggest competitor on paper, but whoever is at the top of the map at that moment. Those are the profiles worth learning from.

Does adding more photos really help?

Up to date photos give visitors more information about a business. This comparison only shows how many photos are visible against the selected competitors. It does not predict what effect extra photos have on a Maps ranking.

What can I adjust myself after this?

Almost everything the comparison shows: your categories, your description, your services, your opening hours, your attributes and your photos, you manage yourself in Google. Only your reviews you do not, and that is exactly the part that takes the most patience.

How often does this comparison make sense?

Especially after you have changed something: then you see whether the gap got smaller. Beyond that, once a quarter is enough, because profiles change slower than search results.

Is your question not listed? Ask it directly

Compare your Google Business Profile with competitors