Analyse the Google SERP for one keyword

Enter one keyword and your domain. See the organic top 10, your own position and the search features present for that query.

See the scan pricing Measure your AI visibility

What a SERP analysis shows

A SERP analysis examines one keyword in depth. It shows the organic results, your domain’s position and the additional features Google displays for that query.

Search query installing solar panels
Belgium, desktop

How one keyword is analysed

01You enter a keyword, or your main keyword is already in place from your project.
02We fetch the full Google results page for your market.
03You see who ranks above you and which blocks push the organic list down.

What you get back for one keyword

One query, read in full. The analysis measures for the market you search in, so the picture matches what your customers actually see.

Your position and the full top 10

Every organic result with its domain, title and URL, and your row highlighted. Not in it? That is the answer, and you get to see who is.

The score for this query

Calculated from your position: number 1 is 100 and each place lower costs 5 points, and whoever holds the featured snippet scores 100. No number by feel.

How much sits above the first ordinary result

The number of blocks that come before the first organic result. That figure says more about your visibility than your position alone.

Who owns the featured snippet

The highlighted answer at the top, and which domain it comes from. If a competitor owns it, part of your audience reads their text instead of your page.

The AI answer, and who it cites

If an AI overview sits at the top, you read the answer itself and the sources Google cites under it, with your site highlighted when it is among them. Being named there weighs more than any position below it.

The map block, with the businesses in it

Whether a map block comes with this query, which businesses are in it and in what order. For local intent that is often the first thing anyone sees.

How many ads there are

The number of paid results on this query. A lot of ads means the term is worth money, and that you start lower down organically.

The questions people also ask

The questions from the "people also ask" block, plus the related searches at the foot of the page. A ready-made list of subjects, in your customer’s own words.

Ten blue links is not what a results page is any more. The analysis counts what sits above the first ordinary result, because that decides how far down position 1 actually begins.

Related search result scans

Keywords

Your positions in Google and the chances you are leaving on the table.

 AI mentions

Whether Google cites you in its AI answers.

 Local SEO

Your business profile and your place on the map.

Questions about the SERP analysis

Why one keyword instead of a whole list?

Because here you go into the depth. A list tells you which position you hold, this analysis shows the full playing field for that one term: who ranks above you, which blocks Google displays and how much room is left for an ordinary search result.

What all appears on a results page like that?

Much more than ten blue links. Depending on the query, Google shows an AI answer, a featured snippet, map results, ads, videos and the questions people also ask. All those blocks push the first ordinary result further down.

And what if I'm not in the top 10?

Then that is already the answer, and you get to see who is there. It is often more useful to see what kind of page Google rewards there than to know your own position: a webshop page, a blog article or a comparison site each calls for a different kind of answer from you.

Do the results differ by location or device?

Yes. Google does not show the same thing everywhere, especially not for queries with a local intent. We measure for the market you search in, so the picture matches what your customers actually see.

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